Who fights in the second half of new retail?
Time: 2019-06-14 Author: etagtron
Retail refers to the sale of goods and services to end consumers through the sale of goods. There are millions of retail companies around the world in various forms. They can generally be divided into: department stores, supermarkets, large general supermarkets, Convenience stores, specialty stores, specialty stores, shopping malls, warehouse stores. Today, some companies continue to grow, while others are losing money. The advantage of the retail industry is that it allows a hundred schools of contention, but the disadvantage is that this industry is actually not good at making money based on this feature.
In general, any retail company will face four major constraints: traffic, shelf space, customer wallet size, and customer attention. For traffic, the number of people entering the store cannot increase all the time; shelf space is limited, and the number of SKUs that can be displayed is limited. Although the extension mode of expanding the store can achieve rapid growth, this is hard work; but if it can To achieve single store growth, that is soft power.
In addition, the target customer's wallet size and attention are also limited. Especially in the era of information fragmentation, the time and energy that customers spend on attention, search, comparison, and research are also extremely limited.
Strategies such as opening more stores and high-input advertising and marketing are effective, but they will also greatly increase operating costs. Under the established conditions, how to create a closed flow of traffic, "squeeze out" the value of each customer, improve the return rate of customers; optimize the efficiency of shelf space utilization, make the inventory level reasonable; allow customers to find the required products very conveniently, feel that there is something Value and build trust in purchases, resulting in repurchase and word of mouth.
Under such a predicament, the introduction of new retail concepts has led many traditional retail companies to turn to new data thinking and models such as "data-driven", "experience-based", and "efficiency first", and most of them have achieved good results. It can be seen that the realization and sustainable development of the new retail model requires the support and continuous iteration of innovative technologies.
Italitron RF Technology (Shanghai) Co., Ltd. is a high-tech enterprise dedicated to providing enterprises with professional business management platforms, intelligent RFID system solutions, and intelligent loss prevention. The company takes RFID and EAS technology as its core, and uses innovative intelligent technology to help enterprises achieve intelligent full-chain management and the transformation of new retail models through data analysis of cloud platform management systems. The company has provided software and hardware products based on RFID and EAS dual-band technology for thousands of well-known brands at home and abroad, mainly covering a full range of services such as consulting, design, research and development, implementation, operation and maintenance and training.
Intelligent anti-theft system iGuard
Adopt RFID and EAS dual-frequency technology, add RFID identification function to the traditional EAS anti-theft alarm function, and link with POS system to alert the stolen goods to the real-time alarms, identify the stolen goods information in real time, track and grasp the dynamic information of lost goods, and carry out in time Replenishment of goods, optimizing the utilization of shelf space, increasing the turnover rate of shelf goods, thereby improving store sales performance.
2. Smart inventory iStocktaking
Loss is both a cost and a killer of profit. In the traditional inventory process, the store has low accuracy, long operation time, and increased labor costs. Italteron's intelligent inventory solution based on RFID technology can greatly improve the inventory efficiency of stores, with an accuracy rate of 100%.
IShelf smart shelf
When the customer enters the store and selects the product, the detailed information of the selected product and the matching recommendation can be found in the self-service mode on the screen above the shelf, reducing the time and effort of the customer in searching, researching and comparing the product. Through the cloud platform background data analysis, it also provides merchants with data on the popularity and attention of shelf products, which can help merchants make business decision analysis in a timely manner.
2. Smart mirror iMirror
iMirror is an ordinary fitting mirror in the non-working state, but when the customer brings the product close to the mirror, the mirror immediately displays the product information, such as model try-on effects, matching recommendations, brand introduction, etc. (the information can be customized according to the requirements of the merchant) . Customers can also place orders directly on iMirror, take photos of fittings, and share on social networks to increase the interaction during the shopping process.
3. Smart Fitting Room iFitting
The fitting process of each fitting room was timely reported back to the store staff IPAD. The store staff timely grasped the use of each fitting room, such as fitting data, to improve the use rate of the fitting room; assisted the store staff when the customer returned the fitting. Quickly count the number of fittings and effectively reduce the loss rate of goods, and reduce the waiting time for customers to try on fittings.
4. Fast cash register iPOS
For products with RFID tags, you can perform batch cashiering, and connect to the store warehouse WMS system to understand and grasp the inventory information of each store in time and replenish in time. Batch cashiering can also reduce customer waiting time and improve clerk work efficiency. Combined with iGuard at the door, alarms can be given to uncleared items when they leave the store.
5. Passenger Flow Monitoring iStream
The statistics of passenger flow into the store and the number of people in the hot area will be sent directly to the merchant's backstage through the Italiten RISYS cloud platform, providing managers with effective data such as gender, preferences, and stop time.
The above software and hardware products are deployed in retail stores, and real-time data is collected and screened through the Italteron intelligent cloud platform management system to form effective data to help retail enterprises understand the real-time operation status, realize intelligent management, and improve operational efficiency.
In the government work report in early 2019, the state formally proposed the "smart +" strategy to empower the transformation and upgrading of various industries. Recently, the Ministry of Industry and Information Technology officially issued a 5G commercial license to China Telecom, China Mobile, China Unicom, and China Radio and Television on June 6. China officially entered the first year of 5G commercialization. The intelligent technology community represented by 5G, Internet of Things, artificial intelligence and other technologies is rapidly maturing, and the wave of "smart +" from interconnectedness to intelligence and connectivity to empowerment is about to begin. Although the new retail tide has entered the second half and has become more rational, many traditional retail companies have also successfully transformed with the help of new technology. Innovative technologies are constantly developing. In the future, whoever masters new technologies first will be able to seize the market and become a pioneer in the retail industry.